So What

So What

🚨 2025 will be the year media changes forever

On flattening

Chris Cillizza's avatar
Chris Cillizza
Jan 01, 2025
∙ Paid
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For me, it all started with a guy named Matt Rhoades.

Seventeen years ago, Rhoades was the communications director for Mitt Romney’s bid for the Republican presidential nomination.

You likely don’t remember him — and Matt likes it that way. He was always a guy who stayed away from the cameras, who aggressively sought to downplay hims…

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