🚨 2025 will be the year media changes forever
On flattening
For me, it all started with a guy named Matt Rhoades.
Seventeen years ago, Rhoades was the communications director for Mitt Romney’s bid for the Republican presidential nomination.
You likely don’t remember him — and Matt likes it that way. He was always a guy who stayed away from the cameras, who aggressively sought to downplay hims…



