So What

So What

CNN gets it half right

On paywalls.

Chris Cillizza's avatar
Chris Cillizza
Oct 02, 2024
∙ Paid
CNN This Morning Moving to Atlanta, Staffers Asked to Reapply for Jobs

On Tuesday, CNN did the inevitable: It announced that it would begin to institute a paywall for its content.

This is a BIG deal. CNN is the most-trafficked news site in the world. It is a massive brand. And even it is admitting that the current business model for news does not work — unless and until people realize they need to pay for content.

That is a…

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