Cyber Monday Deal!!

20% off for LIFE

(It’s the most wonderful time of the year!)

Look. I know “Cyber Monday” is a made-up holiday designed to appeal to our rampant consumerism.

I also know it works!

People are expected to spend $12 billion on Monday alone — making it the single biggest day online shopping day ever.

I want in on that action! Which is good news for you!

Starting today — and running through December 4 (aka a week), I am offering a special deal for people who sign up to become paid subscribers to “So What”: A 20% LIFETIME discount on a subscription!

That’s right. If you subscribe this week, you will pay $4 a month or $40 a year for as long as you subscribe to this newsletter. Just click here to take advantage of this offer:

Wondering whether it’s worth it? Here’s a quick look at other things that you (probably) spend $4 (or more) on:

• A grande gingerbread latte at Starbucks (admittedly these are delicious)

• Pimple patches

• A bag of LifeSavers

• Deodorant

• A hair scrunchie

• Chapstick

Need more reason to become a paid subscriber? I’ve got that too!

• Access to ALL of my written posts (15 or so a week)

• Exclusive access to video posts

• Exclusive ability to comment on posts (starting December 1)

• Exclusive access to once a month (or more) Zoom video chats with me (starting January 1)

• The warm feeling you get from supporting independent journalism in perilous times

Did I mention that a subscription is 20% OFF for the LIFE of it? Right now?

Let me get serious for a minute.

But, seriously. I have made no secret of my desire to make this newsletter a full-time gig for me. And that, right now, it’s not throwing off enough money to make that a possibility.

I am using the next 6 months (or so) to see whether I can make this [waves hands around] thing work. The only way that will happen is if you (and your 1,000 or so friends — HA!) decide to invest, literally, in what I am doing here.

To be honest, I resisted making a frank ask for paid subscribers in the past because I wasn’t sure what the future held for this newsletter. But, I know now that I really want to make this work for the long-term — and I see a path toward making it happen.

But, I can’t do it without you. So, if you’ve ever thought about becoming a paid subscriber, I hope you take advantage of this special offer. And if you are already a paid subscriber, a) thank you and b) send this offer to ANYONE you think might be interested in what I am doing here.

Thank you.