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Looking at those Gallup results, I’m again reminded of the fact that a large percentage of Americans have no f***ing idea what they are talking about. These low information consumers are easily distracted by the shiny object of the day, if they even notice that much.

I know these people personally. To quote one, “Its hard to know what to believe.”, but if they get any information it comes via Fox or equivalent. They have little curiosity for boring stuff like policy, but they already have thoroughly analyzed their brackets for March Madness.

Of course, sometimes they notice. In 2008, for example, they noticed that the economy had been crashed, but they forgot by 2010.

Perhaps humanity has always been like this. My question is, can we get their attention this time? And, is it too late?

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